He/She will be responsible for Planning/strategizing campaigns and updating content on Social Media. - Facebook, LinkedIn, Twitter, Instagram, Pinterest tiktok and quora
Understand how to do targeting on each platform
Oversee social media accounts design (layout, sizes, dimensions of photos, video, gif, cover page/picture, etc)
Know very well the different formats available and minute details on the same are it in terms of dimensions, possibility to promote
Should be able to get the reports generated from the platforms and know about all the various parameters on each
Managing and populating Social Media Content Calendar with expected engagement possible
Media buying on various relevant platforms- suggesting, getting quotes, implementing
Running SEM, GDN campaigns
Manage the budget vs spends and should be able to get the numbers on an ongoing basis
Coordinating with client servicing & creative teams
Keeping abreast with relevant trends on social media
Job Specification
Experience in running Social Media Campaign is a must with knowledge on - Facebook/Instagram AdManager, Facebook/Instagram Insights, Twitter Ads, LinkedIn Advertise an absolute must
Good communication and reporting skills
Knowledge of Excel must.
Knowledge of any analytics tools like Google Analytics is an added advantage
Knowledge on posting and promoting on Quora, Tik Tok, Pinterest will be an added advantage
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