Asst. Marketing Manager

Job Description

Job Title: Assistant Marketing Manager
Department: Sales & Marketing
Report to (Direct): Chief Executive Officer 
Report to (indirect): Board of Directors
Accountability for: All Sales & Marketing Team

Competencies     

• Understanding the Business
• Planning for Business
• Valuing Diversity
• Customer Focus    
• Influencing Outcomes
• Team Building
• Leading People    
• Managing Operations
• Adaptability
• Drive for Results

Scope and General Purpose

Support to achieving the departmental goals cannot be overemphasized.

1.         Specific Duties and Responsibilities:

• Assistant marketing managers support marketing activities through the planning, organization and implementation of market research to obtain data that gives information regarding consumer preferences and market trends.
• They interpret data obtained from market survey to produce results which are useful in identifying a target market or in determining the demand for a product/service.
• They also possess full knowledge of a company’s targets/values and employ this knowledge in product marketing operations
• Usually assistant marketing managers are responsible for contacting potential customers through cold calls, emails or home visits in order to create awareness for products and improve sales.
• They establish good rapport with clients and ensure customer relationship is maintained to reduce clientele attrition.
• As part of their duties, assistant marketing managers provide support to their senior managers in the development of pricing strategies; they help them carry out studies to determine product/service price most affordable to consumers ad profitable to company.
• Their work description also involves overseeing the activities of marketing teams to ensure designated tasks and set targets are achieved.
• They also conduct surveys to determine consumer reception of a new product usually by analyzing product features, market trend and price.
• Assistant marketing managers are in charge of writing press releases and statements for promotion products on media channels
• They bear the responsibility of organizing promotional events or advertising as part of marketing strategies.
• They also prepare and present regular reports to superiors on marketing activities and results of implemented plans.
• In fulfilling their role, assistant marketing managers oversee the design, editing and publication of promotional materials such as flyers and advert posts
• They maintain record of proposals and accounts, and occasionally attend seminars and conference to improve on exiting knowledge.
• The assistant marketing manager job position basically requires a Bachelor’s degree in any field of study most preferably in marketing,business studies, finance and other business related disciplines.
• The qualities necessary for success on the job include communication skills, team work skills and organizational skills.
• Prepare and implement marketing plans and action plans for he 14-19 aduld and employer markets.
• Carry out market research (e.g. identifying information gaps; analyzing recruitment trends and labour market trends; customer needs, competitor, key influencer and public perceptions analyses).
• Manage the external design and print process.
• Oversee the production and timely completion of print and web based marketing materials.
• Ensure that agreed performance standards and targets are met.
• Meeting the requirements of the Health & Safety at Work Act 1974 and the College’s Health  & Safety procedures.
• Undertaking such other duties as may be reasonably required commensurate with the grade of the post.

Supervisory Responsibility

• Members of the marketing team

Marketing Plan

• Active member of the marketing plan committee.
• Actively involved in the execution of the marketing plans.

Distribution & Revenue

• In conjunction  with Revenue Manager & Director of Sales and Marketing, maximize inventory and catering space (where applicable), identify opportunities for focused sales programs and activities
• Coordinate group room forecasts with the events management and reservations
• Asses group business to maximize contribution from available public space, generating room revenues whiles achieving banqueting budgets
• Ensure that the need periods are covered by short term bookings using creative packages via media and Last minute internet platforms
• Asses group business to maximize the contribution from available public space, generating room revenues whilst achieving banqueting budgets
• Ensure that the need periods are covered by short term bookings using creative packages via media and last minute internet platforms
• Analyze on quarterly basis in cooperation with the Revenue Manager/ASOSM the allotment pick up vs targets.

Communication

• Maintain close, frequent, open communication with the Area Direction of Sales & Marketing and other Sales and Marketing department heads.
• Maintain supportive timely communications with outbound Sales Offices and other properties
• Update property operational departments to ensure awareness of sales activities and actions maintain timely and responsive communication with accounts and prospects.

General Responsibilities

• Promote efficiency, confidence, courtesy and high standard of social skills
• Promote and ensure good inter-departmental relations
• Display a pleasant manner and positive attitude at all times and promote a good company image to clients and colleagues
• Demonstrate pride in the workplace and personal appearance at all times when representing the company thus identifying a high level of commitment
• Adhere to Company rules and regulations at all times

Legal Responsibilities

• Ensure that the standards required by Law and by Management are maintained at all times in the areas specified above.

Apply Instructions

Apply online or send your application to NepalJob@outlook.com

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This Job is expired. The Company is no longer accepting applications for this position.